Canadian Consumer Voice, Internet, TV, and Wireless Services 20092013 Forecast: Fast Forward
Canadian Consumer Voice, Internet, TV, and Wireless Services 20092013 Forecast: Fast Forward
Product Description
This IDC study provides IDC Canada's five-year forecasts for consumer services —specifically, home phone, Internet access, TV (video), and wireless — for 2009–2013. It is an essential document for network service providers (NSPs), ICT vendors, and any players in the consumer communications services, digital home, mobile, entertainment, and media markets. With annual population growth hovering just below 1 per cent and penetration of most services — except for wireless — reaching a plateau, cable and telecom providers will need to continue to enhance their offerings to ensure growth in the Canadian consumer market. The multiplay bundle is one tactic for attracting new customers, but providers need to go beyond simple cost savings to achieve long-term success. Content enhancements and greater service integration will become increasingly important differentiators later in the forecast period.
IDC expects the Canadian consumer communications and TV services market to generate more than C$26.1 billion in spending in 2009, producing 2.6 per cent growth over spending in 2008. Annual growth is expected to increase slightly year over year over the forecast period, ending with C$30.8 billion by the end of 2013 and yielding a five-year CAGR of 4.2 per cent.
"We expect consumer interest in bundled services will continue throughout the forecast period, but the service preferences and drivers will evolve over time," according to Tony Olvet, vice president, Research Domains at IDC Canada. "While wireless is the engine of growth in the telecom sector, high-speed Internet access in the home will continue to be the hub of the multiplay bundle."
Canadian Consumer Voice, Internet, TV, and Wireless Services 20092013 Forecast: Fast Forward
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